The overall objective of tourism as an economic development tool can be to stimulate and maintain sustainable growth in wealth and employment for the well-being of the residents of a particular destination / territory.  This growth is achieved through a variety of actions and strategies that are implemented at various levels by actors of the public and the private sector.  A key aspect of management is the issue of performance and, more specifically, performance measurement, monitoring, and management. The purpose of a measurement system is to provide feedback, relative to goals and objectives, which increases an organization’s chances of reaching those goals and objectives.

The purpose of the TTRA Europe 2012 conference is to convene international scholars, researchers, policy makers and other tourism professionals to explore and address the issues of performance measurement and performance management in tourism contexts.

The applicable research and practice domain of papers submitted to the conference should be considered for wide interpretation by contributors: There is a clear interest across all aspects of the travel, hospitality, meetings, and tourism domain in better understanding performance management issues. Topics for contributions could include, but are not limited to, the following:

• Performance for destinations
• Performance for businesses and facilities
• Performance for stakeholders
• Performance measurement innovation
• Sustainable development performance
• Performance indicators 
• Tools and measurement
• Labels and certification
• Qualitative and quantitative approaches
• Balance score cards
• Financial performance
• Marketing performance
• Brand measurement
• Management performance
• Process performance
• Human resource performance
• Value chain performance
• Service quality monitoring
• Distribution channels
• Electronic distribution
• Social media 
• Yield management
• Event performance
• Others 

The conference organizers call for two types of contributions: (1) Extended abstracts for academic research papers, position papers, conceptual papers; and (2) professional round table session proposals.

Best conference academic papers will be selected for publication consideration in a special issue of Tourism Analysis to be published in 2013, https://www.cognizantcommunication.com/journal-titles/tourism-analysis